Cognitive Factors in False Beliefs

Dr. Jeff Saunders Dept of Psychology Hong Kong University

  • How we acquire false beliefs?
  • What cognitive tendencies lead us acquire mistaken beliefs about the world?
  • Why do false beliefs persist?
  • What tendencies inhibit us from learning from experience and correcting false beliefs?


“Are we in control of our own decisions?” – Dan Ariely

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

It’s become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In “Predictably Irrational,” Dan Ariely tells us why

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