Super Brands

Can we be objective when trying to appraise different fashion brands?

What criteria do we apply when sorting the cool from the uncool?

Do we buy with reason or emotion?

‘The Power of Marketing’ an excerpt from “Blink” by Malcolm Gladwell

Brain Pickings: Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s