The science behind beauty and attraction


Is there a universal measure of beauty? How do we define beauty? Does the idea of human beauty change over time and differ from culture to culture? If so why? To what extent are notions of what beauty is determined by the media and advertising?

Read more on the very excellent ‘brain pickings’ website … here

“The Survival of the Prettiest: The Science of Beauty” by Nancy Etcoff

“Everyone has a unique odor print that is built on your immune system genes and that is one of the things that attracts you to a partner.” Read how our sense perception is used to identify the best suited mate to ensure that we have strong offspring. Read more … here

“Eternel Curves: Who is beautiful and why” Psychology Today

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